Field DayCelebrating the East End spirit in ceramics

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In our second year working with the iconic London day festival, our Field Day campaign pairs characterful ceramic figures with a bold and simple colour palette to bring out the festival's unique soul.

Speaking to Field Day's home in Victoria Park, our identity for the 2023 campaign sought to capture the warmth, community and soul of East London.
Alongside a vibrant orange and white palette, the ceramic figures created by Grace Wilson provide range and personality across digital and OOH formats.
The distinctive characters and their physicality allowed for playfulness and provided fun opportunities for merchandise, in celebration of the festival's spirit.