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The British Academy — Taking a historic institution in a new direction
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- Client
- Service
- Sector
- Colophon
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- The British Academy
- Branding, Print, Strategy, Visual Identity
- Arts, Humanities, Social Sciences, Non-Profit, Research
- Typography: Klim, Commercial Type
Photography: Anoush Abrar, Azida Azina and Sphiwo Hlatshwayo, Marcus Ginns
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Through a six-year partnership, we helped to revitalise the British Academy and highlight how the humanities offer solutions to the greatest challenges of our time.
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![The British Academy brand positioning billboard](https://images.prismic.io/onlystudio/ZgFhWscYqOFdyD1O_BA-Positioning-Sign-2.jpg?auto=format&fit=max&w=3840)
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We consolidated the Academy’s diverse interests and sectors into a common single purpose, centred around discovery, humanity and ambition.
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![](https://images.prismic.io/onlystudio/Zh0LszjCgu4jz0cp_BA-Banner-Long-Crop.jpg?auto=format&fit=max&w=3840)
![The British Academy Strategic Plan](https://images.prismic.io/onlystudio/ZgWQZMt2UUcvBQgK_BA-StrategicPlanBrochure-2024-2.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/Zg__yhrFxhpPBVbz_BA-3-UP-Posters.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/Zg_VaxrFxhpPBVEJ_BA10Posters2024.jpg?auto=format&fit=max&w=3840)
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We developed a flexible visual and verbal identity that combined prestige and heritage with vibrancy, diversity and real world impact.
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![](https://images.prismic.io/onlystudio/ZgFDw8cYqOFdyDpM_BAGuides2024.jpg?auto=format&fit=max&w=3840)
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The new brand is helping the Academy to use its unique insights from the past and the present to engage new audiences in new and interesting ways.
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![](https://images.prismic.io/onlystudio/ZgGNZMcYqOFdyEKd_BAPodcast.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/Zg-4LBrFxhpPBU19_BA-AMP-2024.jpg?auto=format&fit=max&w=3840)
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A refreshed approach their digital and printed communications formed a key part of a strategic pivot to ensuring the Academy was engaging ever more people with their ideas.
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![](https://images.prismic.io/onlystudio/ZgKiCscYqOFdyFTK_BA-Reviews-3-Up-2.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgLySccYqOFdyGBI_BA-Spreads-00.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgLxzscYqOFdyGAz_BA-Spreads-01.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgLzB8cYqOFdyGBj_BA-Spreads-02.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgLzFMcYqOFdyGBn_BA-Spreads-03.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgLz_ccYqOFdyGCN_BA-Spreads-04.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgL0CccYqOFdyGCP_BA-Spreads-05.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgL0FccYqOFdyGCQ_BA-Spreads-06.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgL0YscYqOFdyGCg_BA-Spreads-07.jpg?auto=format&fit=max&w=3840)
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A commitment to using design to boost engagement with the Academy's publications has helped to more than double the Academy's revenue from printed materials.
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![](https://images.prismic.io/onlystudio/ZgGzt8cYqOFdyEbn_BA-Website-2024-2.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/Zgu6Rst2UUcvBUsO_BA_Web_Flats_2024.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/Zgu6SMt2UUcvBUsP_BA_Web_Flats_20242.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgWFOMt2UUcvBQal_BA-Phones-2024.jpg?auto=format&fit=max&w=3840)
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Our redesign of the British Academy website helped the organisation to almost double its web traffic throughout the course of our engagement.
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![](https://images.prismic.io/onlystudio/ZgQycMt2UUcvBOsc_BA-Spreads-Positioning-01.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgQye8t2UUcvBOsn_BA-Spreads-Positioning-02.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgQyhct2UUcvBOsv_BA-Spreads-Positioning-03.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/ZgQyj8t2UUcvBOs5_BA-Spreads-Positioning-04.jpg?auto=format&fit=max&w=3840)
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Over the course of our six-year working relationship, we helped the Academy integrate their new brand into their work all across the institution – from events to publications and digital media.
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![](https://images.prismic.io/onlystudio/ZfRvBnYkiKrtlJtR_BA-Tote-Bags-2024.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/Zg693jskWekewDxo_BA-Business-Cards.jpg?auto=format&fit=max&w=3840)
![](https://images.prismic.io/onlystudio/Zg6-UDskWekewDx5_BA-Poster.jpg?auto=format&fit=max&w=3840)
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“Only created a brand that embraces the Academy’s past, whilst enabling us to connect with new audiences. The identity positions the Academy as a leader in the humanities and social sciences and is helping us to work towards a future in which everyone is inspired to think more deeply about how the humanities and social sciences can shape a better world.”
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Liz Hutchinson
Director of Communications and External Relations, The British Academy
Director of Communications and External Relations, The British Academy
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![](https://images.prismic.io/onlystudio/Zg6xwjskWekewDpY_BA-Brand-Guidelines-2024.jpg?auto=format&fit=max&w=3840)
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Got a project you’re keen to talk about? Get in touch
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