Cambridge Audio — Coming soon
Photography: Percy Dean, Joshua Halling
Videography: Blindeye
Motion: Jake Richardson
3D Design: nform studio
Cambridge Audio is one of the UK’s great audio success stories. An independent British company, quietly making some of the world’s best hi-fi products since 1968.
Music runs through everything at Cambridge, across roles, disciplines and continents. ‘Made by Music’ became the central brand idea: a way to bring that shared passion to the surface and give the brand a more emotional, authentic voice. In a sector often defined by specs and sterility, it helped Cambridge stand apart — rooted in who they’ve always been and in the music that continues to inspire them.
The new identity gives Cambridge the tools to move between premium restraint and expressive energy. A new typographic system, combining Söhne and Tiempos Headline by Klim Type Foundry, lets the brand dial up or down depending on context. The logotype has been redrawn to bring more confidence and character. And the brand’s iconic circular marque can now be used independently, allowing for more flexible and assertive application across communications. Music culture meets design meets engineering.
“Our collaboration with Only has reshaped how we think about design — not just as a visual output, but as a strategic lever. They helped us connect the dots between culture, creativity and commercial ambition. Thanks to their work, design is now a shared language across our business.”
CEO and Owner
To launch the Melomania A100, we took Cambridge’s signature hi-fi sound out of the home and into the everyday. It was part of a broader move beyond traditional hi-fi — a global campaign built around music for real moments, designed to open the brand up and bring new listeners in.
We brought Cambridge’s design philosophy into every interaction, from product screens to mobile apps. Every detail was rethought to feel sharper, smoother and more intentional. The result is a consistent, premium system that matches the sound in feel and finish.
“Only have been exceptional partners in helping us articulate who we are today – and who we want to become. With their strategic clarity and creative sharpness, we’ve now got a brand that’s not just visually powerful, but commercially and culturally attuned. We’re incredibly grateful for their contribution.”
Head of Marketing and Brand
Cambridge wanted packaging that did better for the planet and for the people buying it. We rethought every element: more sustainable materials and a more considered unboxing experience. Each product became a space for connection, bringing the people behind the brand closer to those using it.
