Lessons from a successful university rebrand project



16 August 2017

16 August 2017

An image of a University of Suffolk pack in a cardboard folder, with the seal peeled back.

A university for a changing world

The answers came from within

“From the very start of the project, Only came and spent time at the University, getting to know us as an organisation and spending time with the many different departments. This resulted in a level of engagement across the whole University, with teams internally feeling they had contributed to the process, helping them feel ownership of the brand as it developed." – Kim Rogers, Marketing Officer

The internal launch of change

“When Only presented the new brand identity to our Executive team, we had absolute confidence in what they had produced. The Executive loved how confident, clean and bold it was and went on to galvanise other key influencers around it. Their immediate buy-in gave us the confidence to roll it out across the various internal audiences quickly and easily." – Polly Bridgman, Director of External Relations

Simple is powerful

"Simplicity has been key to ensuring clarity and consistency whilst also maximising impact. As we have grown accustomed to using the brand, we have found this to be important for communicating our proposition to all audiences.” – Kim Rogers, Marketing Officer

Living the brand

"Over the next five years the University of Suffolk will continue to develop its reputation and brand as an innovative and flexible, market-centred provider with high-quality teaching, underpinned by widespread scholarly activity and research in focused areas. [The University's] future lies in active, responsive, mutually beneficial partnerships across higher education, health, business and beyond." – Richard Lister OBE, Vice-Chancellor

Consistency is key

"The new brand has helped the University to grow awareness by presenting a coherent brand identity to the people of Suffolk and beyond. By presenting a consistent face to our audiences, we have built recognition of the new university." – Polly Bridgman, Marketing Officer

A successful university rebrand

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